top of page
Problem:
Developers and C-suite decision-makers consistently underestimate the impact of a poor login experience. The challenge wasn't just awareness, it was making people genuinely feel the cost of something they'd learned to overlook.
Solution:
The Log Inn, a fictional hotel that personified every frustration of a bad login journey, from lost passwords to locked-out guests. The campaign ran across Google Display, LinkedIn, and YouTube through a series of humorous fake customer reviews. The Log Inn world was even brought to life as an explorable 3D space on Spatial.io.
bottom of page