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Problem:
Raise awareness that KitKat are proud sponsors of the Premier League and show that although VAR takes far too long... it isn’t always a bad thing.
Solution:
The ‘Off’ for a Break campaign replaces the ref's red card with a Kitkat. Turning big Premier League moment’s into a branding opportunity. Changing the narrative on VAR, that now enables a nice break to enjoy some tasty chocolate.
Spec ad
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