As art director, I developed a body-art-led campaign
with a twist. We used professional body painter
Emma Cammack to camouflage Zonal staff into
the backgrounds of real hospitality scenes, showing customers that Zonal is always there to help, even when you don't notice them. Every person on set was a Zonal employee, from painted extras right through to the CEO. Shot at a real customer venue, the campaign became something entirely original in the industry.