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Problem:
Console Connect is a telco challenger brand going up against global giants, with a fraction of the budget. The campaign had to work across three major tech events in London, Las Vegas, and Singapore, each with a different audience, culture, and context.
Solution:
Breaking through the noise meant thinking smart, not spending big. I co-wrote a suite of locally-nuanced OOH ads designed to dominate the entire event journey, airports, train stations, taxi rides, and event stands. Leaning into regional humour to land quickly with each audience, the campaign created the presence of a much bigger brand and It went on to win Gold for Best International Campaign at the B2B Marketing Awards.
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