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Problem:
KellyNow needed to drive downloads of their US based job-finding app. Our job was to create a memorable brand character that could anchor the campaign across multiple formats and become a recognisable face for the brand.
Solution:
As art director, I developed Noble, KellyNow's
friendly, faithful job-finding companion. Working
in collaboration with a 3D artist, I took the character from initial scamps through to full campaign execution, spanning billboards, digital ads, and even a cuddly toy. Noble went on to inspire over 100,000 US job seekers to download the app.
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