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Problem:
Scribbler thrives on witty humour, but standing out in the crowded greetings card market is difficult. My job was to carry the brand's personality at every touchpoint and produce work that not only raises eyebrows, but sells.
Solution:
I was responsible for creating stand out greetings cards, stationery, packaging, and POS. I designed a same sex Mother's Day card that proudly made the front page of The Sunday Times. The Santa's bum illustration I designed has become a key figure during their busiest season as well as being featured on window displays and various Christmas products year after year.
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